NUMERATOR LAUNCHES VERIFIED VOICES DIRECT – A RESEARCH-ONLY PLATFORM BUILT ON VERIFIED BUYERS

CHICAGO, Oct. 15, 2024 — Numerator, a data and tech company serving the market research space, has launched its first research-only platform – Verified Voices Direct. Recent research has highlighted the extent of recall bias present in traditional research methods, emphasizing the need for connecting directly with verified brand and category buyers to facilitate accurate and confident decision-making.

The Verified Voices Direct platform offers brands and retailers seamless access to survey-verified buyers, enabling:

• Precision Targeting: Locate specific consumer cohorts using multi-quota sampling of verified buyers, all based on a highly engaged panel with a remarkable 50% response rate.
• Intuitive Survey Creation: Obtain rapid insights through an on-demand research platform, allowing users to launch surveys with either templated or customized questions.
• Fast and Flexible Reporting: Access responses within hours and analyze results with customizable comparison charts and dynamic filtering options.

“Market research has long been hindered by issues related to response quality, such as bots, fraudulent responses, and recall-based screeners,” said Numerator’s President, Kelly Dotson. “We are dedicated to creating solutions that deliver the most comprehensive, high-quality insights available. The introduction of Verified Voices Direct equips brands and retailers with an additional avenue to engage with verified buyers for prompt, reliable answers.”

Users of the platform can conduct research utilizing custom or templated questions, with most in-platform surveys concluding in 12 hours or less, thanks to Numerator’s impressive 50% survey response rate. The platform is underpinned by Numerator’s extensive Survey Panel, consisting of 600,000 known brand and category buyers actively engaged through Numerator’s mobile application, Receipt Hog.

As a data and tech enterprise, Numerator is committed to enhancing the speed and scalability of market research. By merging first-party data from over one million US households with advanced technology, Numerator provides a 360-degree understanding of consumer behavior in an industry that has seen slow evolution. With its headquarters in Chicago, IL, Numerator employs 2,000 individuals globally, serving 80 of the top 100 CPG brand manufacturers as clients.