Shoppers head down to Capitola Village to support local shops and restaurants for Small Business Saturday
Today marks Small Business Saturday, a special day dedicated to supporting the mom and pop shops that are the heart and soul of our communities.
Shoppers are out in full force today, bringing a welcome boost to these small businesses’ bottom line as the holiday shopping season gets underway. This weekend marks the 15th year of Small Business Saturday, a tradition that began in 2010 to help struggling mom and pop shops during the economic recession.
On this special Saturday, many shoppers are heading down to Capitola Village to support local shops and restaurants. One such business, Ethos, is a low waste refill shop dedicated to offering plastic-free products and sustainable alternatives.
“When you support a small business, that goes back into the local economy,” said Morgan Sandusky, Ethos shop manager. “The business owner here lives in Capitola, so instead of it going to a big corporation, it goes right back into the community.”
Ethos serves as a prime example of how shopping small not only helps the environment but also strengthens the local economy. Many businesses are reporting an uptick in foot traffic, with hopes that the momentum will carry throughout the holiday season.
Adding to the festive atmosphere, Surfin Santa, a Capitola tradition for over 25 years, has drawn many people to the area to participate in Small Business Saturday, demonstrating the community’s commitment to supporting local enterprises.
As shoppers explore the unique offerings in Capitola, they are reminded of the value of choosing local boutiques and eateries over larger chains. Events like Small Business Saturday inspire community pride and create opportunities for local businesses to shine.
The vitality of small businesses can be felt throughout Capitola Village today, with many shop owners expressing gratitude for the local support. Whether it’s a cozy café, an artisanal craft shop, or an eco-friendly store like Ethos, each small business contributes to the distinctive character of Capitola.
In summary, Small Business Saturday is not just about making purchases; it’s a celebration of community spirit and a reaffirmation of commitment to supporting local entrepreneurs who help make our neighborhoods vibrant and unique.
