Lifeway Foods Announces New ProBugs Organic Kefir Distribution in More than 250 Harris Teeter Stores
MORTON GROVE, Ill., Dec. 11, 2024 – Lifeway Foods, Inc. (Nasdaq: LWAY), a leading U.S. manufacturer of kefir and fermented probiotic products, has announced that its ProBugs Organic Kefir for kids will now be available in over 250 Harris Teeter retail stores. The popular flavors include Strawnana and Goo-berry, offered in convenient single-serve pouches.
ProBugs kefir for kids is crafted with organic whole milk and includes Lifeway’s signature blend of 12 live and active probiotic cultures. These delightful snacks are designed with miniature microbiomes in mind and come in a soft, squishable pouch with a no-spill spout, making them a worry-free option for parents during snack time.
“We are thrilled to broaden the distribution of our Lifeway ProBugs Organic Kefir to Harris Teeter stores,” said Lifeway President and CEO Julie Smolyansky. “As pioneers in the probiotic pouched drinkables category, it has been our mission to provide families with a nutritious and delicious snack that’s been a favorite for over a decade. Our organic whole milk ProBugs are rich in protein, calcium, and vitamin D to support the needs of growing and active children. We are committed to making ProBugs accessible to as many kids as possible, as I understand how challenging it can be to find healthy snacks that they enjoy. I personally have always felt great about giving my daughters ProBugs, and I’m confident that many other parents will feel the same. We look forward to promoting this initiative through content creation, advertising, and events that introduce families and Harris Teeter customers to our Lifeway ProBugs.”
The U.S. market for kids and infant probiotics is projected to reach $370.89 million by 2032, experiencing a growth rate of 9.1% annually, according to an Allied Market Research report.
Lifeway Foods, Inc. is recognized as America’s leading supplier of the probiotic fermented beverage known as kefir, which has garnered accolades such as being listed among Forbes’ Best Small Companies. In addition to its drinkable kefir line, Lifeway produces a variety of cheeses and a specialized ProBugs product line designed specifically for children. Lifeway’s tangy, nutritious fermented dairy products are widely available across the United States, as well as in markets like Mexico, Ireland, South Africa, the United Arab Emirates, and France.
Harris Teeter, operating for over 60 years and a wholly-owned subsidiary of The Kroger Co., is committed to enhancing lives through each meal, family, associate, and community. Headquartered in Matthews, North Carolina, Harris Teeter employs around 36,000 associates across more than 250 stores and 60 fuel centers in states including North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida, and the District of Columbia.
This announcement signifies a significant step in Lifeway’s commitment to providing nutritious options for children, while also expanding its reach in the growing probiotic market.
