QuestionPro Acquires Happy Market Research Podcast
SAN FRANCISCO, Jan. 21, 2025 — QuestionPro, a global leader in online survey and research services, has acquired the Happy Market Research Podcast (HMRP). With over 480 episodes and 268,000 listens, the HMRP has established itself as one of the most popular and influential market research industry podcasts. The podcast will now be rebranded as Happy Market Research by QuestionPro.
For eight years, the podcast has been hosted by Jamin Brazil, a seasoned market research expert and former CEO of FocusVision. The Happy Market Research Podcast provides a fun and engaging journey through the world of insights, technology, and innovations in market research. The show features exclusive interviews with leaders from industry giants such as GoDaddy, LinkedIn, and Adobe, as well as coverage from premier events like WiRE, MRMW, IIEX, and NEXT. Each episode delves into the latest tech trends, offers actionable strategies, and presents transformative insights that are shaping the market research landscape.
“I’ve known and admired Jamin for years, and his ability to infuse joy and fun into an industry often regarded as serious and technical is unparalleled,” stated Vivek Bhaskaran, founder and CEO of QuestionPro. “It’s an honor to take the baton from Jamin and build on his wonderful foundation as he embarks on the next phase of his impressive career.”
The acquisition of the HMR podcast aligns perfectly with QuestionPro’s mission to democratize market research, making it accessible and approachable to everyone. The company’s initiatives, including XDay events, webinar series, and cultural research projects, demonstrate its commitment to making market research available to a broader audience.
Brazil will continue to play a vital role in the podcast throughout 2025, assisting with guest recruitment, topic selection, programming, promotion, and all other production aspects. The podcast will now be hosted by Dan Fleetwood, President of Research and Insights at QuestionPro, and will replace the long-standing “Friday Live with Dan” webinar series.
“I’ve enjoyed creating this podcast over the past eight years, but I am confident it’s in great hands with the QuestionPro team,” Brazil remarked. “I look forward to not only a smooth transition but also the exciting next era for the podcast and its audience.”
QuestionPro, established in 2006, is a global provider of online survey and research services dedicated to helping companies make informed decisions based on data. Its comprehensive online platform encompasses surveys, research and insights, customer experience (CX), and workforce/employee experience solutions. Additionally, the company offers polling, journey mapping, employee 360s, and data visualization tools. With clientele that includes small businesses, academic institutions, media companies, and Fortune 100 companies, QuestionPro is relied upon for insights into customer, employee, and market trends. With locations in multiple countries, the company provides 24/7 access to knowledgeable support specialists and engineers.
