CHOCOLATE LOVERS REJOICE! FIRE BRANDS TEAMS UP WITH MARS WRIGLEY TO OFFICIALLY LAUNCH SNICKERS™, TWIX™ & MILKY WAY™ CHOCOLATE MILKS

MIAMI, Dec. 5, 2024 – The world of indulgence is about to get even sweeter! America’s favorite candy bars, SNICKERS®, TWIX®, and MILKY WAY®, are now making their debut in an exciting new format: as rich and creamy chocolate milks. These delicious new offerings, SNICKERS™, TWIX™ & MILKY WAY™ Chocolate Milks, will serve up the beloved flavors of these iconic chocolate bars in a silky-smooth, reduced-fat chocolate milk that can be enjoyed anytime and anywhere.

In a noteworthy collaboration, Fire Brands has teamed up with Mars Wrigley to bring these innovative chocolate milks to market. This launch follows the successful introduction of SKITTLES™ Drinks earlier this year, marking a continuation of Fire Brands’ commitment to delicious beverage innovation.

“We have developed these chocolate milks with a focus on flavor first,” said Raz Inserra, Marketing Director of Fire Brands. “We’re quenching thirst and providing a satisfying treat on the go with 2% reduced fat, ultra-pasteurized chocolate milk.”

These shelf-stable chocolate milks boast an impressive 15 grams of protein per serving, offering a deliciously indulgent way to refuel. Bottled in convenient 14oz 100% recyclable HDPE bottles, the SNICKERS™, TWIX™, and MILKY WAY™ Chocolate Milks will be available across small and large retailers nationwide, making them easily accessible for fans eager to enjoy these flavors.

As part of the launch excitement, fans are encouraged to share their experiences with SNICKERS™, TWIX™, and MILKY WAY™ Chocolate Milks on social media platforms like Facebook, Instagram, and Twitter using hashtags such as #SNICKERSCHOCOLATEMILK, #TWIXCHOCOLATEMILK, and #MILKYWAYCHOCOLATEMILK. This is a great way for chocolate lovers to connect and showcase their love for these new chocolate milks.

Fire Brands is dedicated to providing exceptional taste and innovative beverages. With a strong emphasis on flavor, the company focuses on delivering products that do not compromise on taste, ensuring that customers can enjoy every sip.

Mars Wrigley, a global leader in confectionery, shares this vision of creating tasty products that enrich consumers’ lives. The company is committed to sustainability and operates with the belief that how they conduct business today lays the groundwork for a better tomorrow.

This collaboration promises to excite chocolate lovers and beverage enthusiasts alike, as SNICKERS™, TWIX™, and MILKY WAY™ Chocolate Milks provide a delectable new way to enjoy these classic flavors. As they hit the shelves, chocolate enthusiasts can look forward to savoring these creamy treats that evoke the irresistible tastes of their favorite candy bars.

Stay tuned for more updates and get ready to treat yourself to the sensational taste of SNICKERS™, TWIX™, and MILKY WAY™ Chocolate Milks as they become available across the country!